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The new “Gold Standard” in prescribing
The old model of “one drug fits all” mass marketing of pharmaceuticals is rapidly coming to a close. It turns out that the biologic and biochemical differences between patients are more important than the differences between individual medications in a therapeutic class.
While we watch the emergence of medications that are specific to small groups of patients with the same genetic markers, there are new ways to ensure that patient-to-patient variables are considered in prescribing today’s prescription drugs.
Proprietary prescribing systems, now available through Benecard, are changing the way physicians prescribe. Contact us to learn more about the next generation of prescribing tools.
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